Buyers of new properties built by Bloor Homes will have the opportunity to select a quartz kitchen worktop from Caesarstone, following a recent agreement.
More than 3,000 new Bloor Homes, due for completion in the next 12 months, will come with the opportunity to upgrade from standard laminate to Caesarstone quartz kitchen worktops.
A carefully selected portfolio of nine Caesarstone designs, including 4141 Misty Carrera, 2003 Concrete and 5143 White Attica (pictured), will be on offer for new Bloor homeowners. Products will be displayed in 90 marketing suites and show homes across the housebuilder’s estate. The addition of Caesarstone worktops provides upsell opportunities for the developer as well as added value to a new owner.
Mark Powell, Group Sales and Marketing Director at Bloor Homes said: “We are very pleased to be able to offer Caesarstone quartz worktops. Buyers today want a stake in the design of their new home, which means presenting them with choices that allow them to personalise it. Caesarstone will sit alongside the other high-end components and cabinetry offered by Bloor Homes.”
Gareth Lowden, Commercial Manager, Housebuilders and Developers, Caesarstone UK said: “We are delighted to be working with Bloor Homes. This contract is another in a growing list of similar, very successful Caesarstone partnerships within the housebuilding sector. The kitchen is a key space for consumers when buying a new home and the worksurface is one of the largest components within it. As the UK quartz market continues its rapid growth, there is an increasing expectation for the material to be an option for buyers and its inclusion in a property’s specification drives consideration.”
Caesarstone’s range of surfaces mirror materials such as marble, granite and limestone as well as more contemporary surface options such as concrete, but without any of the care and maintenance issues associated with them.