Dulux supports UK trade professionals with launch of new ‘Dulux Promise’.
Dulux has launched a new initiative, the ‘Dulux Promise’, a proposition designed to reflect the many qualities of the brand.
A new Dulux Promise icon will appear on cans of Dulux paint in trade and retail accounts nationwide, with the icon meaning different things to different customers.
For professionals, the company believes that the Dulux Promise will instil confidence, providing them with the knowledge that their customers will be happy with their work for years to come. In practice it is a commitment that Dulux products will deliver ‘perfect colour, a uniform finish and the stated coverage’. Unhappy customers will receive a voucher for a replacement product.
Kathryn Ledson, Marketing Director, Dulux UK, said: “The introduction of the Dulux Promise follows a significant period of investment in making improvements across the business to best support the professional market.
“Our production site in Ashington has delivered significant improvements in product quality with rigorous testing of colour, consistency and coverage. All of our sites are committed to the highest standards of quality control, through regular on-site testing. What’s more, every year we undertake more than 100,000 quality tests on over 150 million litres of paint to ensure that our products meet the standards expected of us.
“The technical and innovation teams have also redeveloped the Dulux Trade Diamond Matt and Eggshell range and independent tests show it is now 50 times more durable than a standard trade emulsion. The team invest, on average, three years in bringing a new coating to market and the innovation pipeline is bursting with opportunities.”
The company says that the launch represents a substantial commitment from the paints and coatings brand. The new initiative will apply to Dulux Trade Vinyl Matt and Flat Matt, as well as Diamond Matt and Diamond Eggshell products over 500ml. Dulux has been manufacturing in the UK for more than 80 years.