British kitchen manufacturer, Moores, has upgraded its corporate website with the intention of providing better support for new and existing customers.
One major adaptation to the website is the division between Moores’ key customer channels – housebuilders, public sector housing, and tradespeople. The channel specific information combined with simple navigation is designed to offer a more user-friendly experience for the company’s business partners.
The website also splits out Moores’ kitchen brands on separate microsites displaying the collections within each range, along with key product information about the range of doors, cabinets, and worktops.
Julie Holliday, Head of Marketing at Moores, commented: “Over the last two years we have seen a shift towards businesses needing better digital platforms, and it has been a focus of ours to ensure our website meets these expectations. Providing our customers with enhanced digital tools that make their lives easier was a priority, which is why we created a new customer portal and launched our virtual showroom. We are always looking at ways to improve and felt the navigation of our old website could be better. We service a lot of different businesses in the housebuilder industry, so it was important to make sure they had straightforward access to the information they need.
“Feedback so far has been very positive, with ease of navigation and content quality coming out as key success factor, which is a great result for all involved in the update.”
