IronmongeryDirect, and sister company ElectricalDirect, part of the Manutan European Group, has completed a major expansion project, to house 1000’s more new products.
A new 100,000 sq ft warehouse, which is the equivalent of two football pitches, will now house over 30,000 products for both IronmongeryDirect and its co-brand ElectricalDirect all available for next day delivery. The new facilities will also have 2,000 pallet storage locations.
Managing Director of the Manutan Traders Division, Wayne Lysaght-Mason, commented: “We took the decision to double the size of our warehouse in order to continue our 20% year on year growth, cement our market leading proposition and drive ambitious range extension. Whilst giving our sister brand ElectricalDirect a strong base for growth.
“At the same time, we have expanded our call centre, while all other departments have been moved into modern, purpose-built office space.”
The new warehouse officially opened on Thursday 17th January by Xavier Guichard, Chief Executive Officer at Manutan Group and Wayne Lysaght-Mason. They were also joined by the rest of the Manutan Group Management Board, along with over 200 staff to celebrate the landmark.
Wayne added: “IronmongeryDirect will now benefit from an upgraded and expanded distribution centre, enabling an improved customer experience. The expansion will improve all areas of the business, providing a major boost for our revenue and profitability growth.”
In 2019 IronmongeryDirect is celebrating its 50th year supplying architectural ironmongery to tradespeople. Starting out as a traditional ironmongers, today customers can browse over 17,500 products in the catalogue and online.
