Formerly known as Construction Materials Online, the £39m business is now to be known as cmostores.com.
The business, which grew sales by 46% in 2018, uses an online platform and direct shipping to supply the construction market with building materials.
CEO Andy Dunkley says: “Our new brand is an up-to-date visual identity to take us through the next ten years of helping our customers to deliver projects on time and on budget. We’re responding to market research which asked the industry what it needed and how we could make life easier for people buying building supplies. Our customers are clever and they want smarter ways to work.”
The company has 70,000 products available online. It has also announced the launch of a new trade club to allow customers to apply for a trade credit account offering exclusive incentives and discounts.
Andy Dunkley said: “We compete hard on thousands of prices daily. People can order and get fast delivery – all at the touch of a button. We have well-trained advisors at the end of the phone, which our research highlighted as a big factor for people choosing to shop with us.”
In addition, a new trade website is planned for 2019, to give trade customers a personalised portal with streamlined ordering, simplified paperwork, speedy quotes and invoicing, and a hotline to an account manager.
The rebrand includes new logos for the business’s four specialist websites: roofingsuperstore.co.uk, drainagesuperstore.co.uk, insulationsuperstore.co.uk, and doorsuperstore.co.uk.