PropTech company Pixel has launched new digital showhome software, promising to ‘bring newbuild sales into the 21st Century’.
The HomeSelector, developed by the company, allows potential buyers to browse newbuild projects online. Buyers can virtually walk through each property with and without furnishings, walk around the streets of the development, see birds-eye perspectives of plots and floorplans, compare and shortlist multiple properties, and click to reserve a house before they’ve had a chance to visit the site in person.
Steve Smith, Director at Pixel, says, “These days people expect to be able to view, reserve and buy almost any trivial item online. But when it comes to the most important purchasing decision of your life, buying a home, the sales process is really antiquated.
“As a result of the pandemic, more and more people are looking to move further afield, so visiting sites and viewing showhomes in person is not always practical or even possible. Housebuilders are no doubt aware of this change in buyer behaviour, and Pixel’s HomeSelector gives them the opportunity to get ready for this new era of house buying.”