Brett Martin, a global manufacturer of a diverse range of products including plumbing and drainage systems, has announced the launch of its new corporate identity which will be rolled out over the coming months in a comprehensive programme including a new website, fleet livery, marketing and merchandising materials.
Designed to communicate the company’s current scale, the new identity expresses its fresh, open and ambitious style which has remained consistent in over 60 years of trading. The new, bolder brand will also enable Brett Martin to develop additional digital marketing content to support its merchants.
Commenting on the new branding, Charles Burns, Director at Brett Martin said: “Our new identity expresses the energy and ambitions of the Brett Martin brand perfectly. We are focused on adding value through support for the customer and we have the people and products to make a real impact in the market.”
The new branding will feature heavily in the presentation of Brett Martin’s housebuilder range including the company’s new stormwater management system – StormCrate55, and Cascade – its unique cast iron style rainwater system.
The current identity has been in place for almost 30 years in which time Brett Martin has seen the growth of its diversified product portfolio – sheet materials, rooflight systems and plumbing and drainage systems, across a number of market sectors. Today, group turnover exceeds £180m, generated across the UK and Ireland and through extensive export activity.
Brett Martin is well known in the UK and Ireland’s plumbing and drainage markets where a round of extensive investment in innovative products and efficient distribution has seen its share grow dramatically over recent years, particularly in the independent merchant sector.