Avant Homes launches refreshed brand and new website

Avant Homes launches refreshed brand and new website

Avant Homes has revealed a refreshed brand and new website. The company’s new brand positioning statement ‘LIVE FOR WOW’ aims to capture the excitement every homeowner feels when getting the keys to their brand new home.

Avant Homes Group Marketing Director, Julia Brass, said: “Our brand refresh and positioning line, along with our new website, reflects the continued evolution of our business and our homes.

“The needs and lifestyles of our buyers is always changing over time, particularly since the pandemic, and we aim to capture and reflect that sentiment in both our homes and our tone of voice.

“We know we can only achieve our ambitious growth plans by continuing to design and build outstanding homes that truly deliver the WOW factor to more people throughout the UK.

“As we expand, we will be introducing the Avant Homes brand and product for the first time to people in parts of the nation where we do not currently operate. 

“Our refreshed brand and website provide us with the optimum opportunity to make the most impact when we do that, as well as further differentiating us within the regions where we are already established.”

The company’s new website has been designed to enhance the user experience including mobile app-like features, easier search capabilities and functions and a customer login area to save favourites.

Julia commented: “We want to deliver an excellent digital experience for our prospective buyers and our new website has been designed and built to achieve that overarching objective.”

At present, Avant Homes has 60 live developments across five operating regions located within Scotland, North East England, Yorkshire and the Midlands.

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