Wienerberger has announced the expansion of its Smeed Dean factory range following a number of operational changes boosting its manufacturing capabilities.
The new range includes a new product, the reintroduction of a London Stock brick and Special Shaped Bricks which can now be manufactured at the factory where it was previously impossible to do so.
The newest addition to the range, the Smeed Dean Mile End Mixture, is a reclaimed brick with traditional London tones combined with a distinctively distressed and natural weathered effect. Wienerberger has also reintroduced the Smeed Dean Belgrave Yellow in response to popular demand from customers. A traditional plain London Yellow Stock brick, it features a lightly sanded texture and has a soft but clean appearance.
The design of both stock bricks is the product of Wienerberger’s commitment to preserving the heritage of the traditional brick making process at the historic factory, whilst also introducing innovative manufacturing techniques that ensures a distinct and unique quality with every brick that’s produced.
These innovations have also made it possible for the production of Special Shaped Bricks at the factory, which can be made and delivered within 10 days of the order being placed, which in turn allows Wienerberger to service their clients more effectively.
The entire Smeed Dean range, along with the Specials, will be featured on the Take A Closer Look microsite, which launched last year with the aim to give users an better look at Wienerberger bricks and have access to key technical information.