Ibstock launches new brick selector

Ibstock launches new brick selector

Ibstock Brick has launched a new Product Selector designed to help industry professionals identify the ‘perfect’ brick for a project.

Through the Ibstock Product Selector users can search for and review the company’s solutions to select the right product for the job. Users can customise their search, displaying the final product in a variety of project views and configurations.

Oliver Lockwood, Head of Marketing – Clay Division, commented: “We designed our new Product Selector to make life easier for our customers.

“Choosing the right brick can be difficult and time consuming, with a lot of the tools and services currently available not helping as much as they could. The texture and colour of most clay bricks vary a lot from one to the next, which is why they are so attractive, but it also means that it’s very difficult to make a considered decision unless the product can be seen on scale or in build, which is something that most product selectors don’t offer.

“Ultimately, if we can make life easier for our customers then that’s what we should do, and our new Product Selector is a big step forward. Not only does it make it easy to brick match and visualise the final result, but the new tool is also linked to our industry leading 24 hour samples service, making the UK’s largest brick range more accessible than ever before.”

Earlier this year, Ibstock opened the doors to its new showroom, named The I-Studio, which includes an intuitive brick slip scanner, which enables users to project their drawings onto the wall to experience the exterior and interior aesthetics with each style of brick.

To experience the new tool first-hand, visit: ibstockbrick.co.uk/brick-selector/

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