Superglass unveils new-look product range

Superglass unveils new-look product range

Insulation manufacturer Superglass has revealed vibrant new packaging for its range of glass wool products.

Based in Stirling, Scotland, Superglass’ insulation is made from up to 84% recycled glass and is estimated to save around 300 times the amount of energy used to manufacture it. The eye-catching, colour-coded new packaging will be hitting the shelves of builders’ merchants from mid-July.

Commenting on the move, Bob Dalrymple, Head of Marketing at Superglass, said: “One look at the new Superglass packs, and you can see that everything has changed. Our bright, new, colour-coded packaging is designed to make it easier to pair a product to its application. The design employs simple graphics to show each product’s features and benefits while the strong colours make sure they’re easy to find and identify.

“For as long as I can remember, trade products – particularly within construction – have only ever considered branding and packaging as an afterthought. Our new visual identity, however, applies the principles of branding and marketing, that consumer products do so well, to our insulation. Like all construction product manufacturers, we take great care in making our product, so why shouldn’t we echo that in their presentation?

“The new Superglass packaging is the latest development in a programme of improvements we’re making to our products, processes and service. It’s all part of our innovative approach to insulation we call Intelligent Environments – using technology to optimise living and working environments, save energy and create a brighter, smarter future.”

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