Domestic hard landscaping manufacturer, Bradstone, is reporting an increased level of interest in traditional paving.
Toby Stuart-Jervis, Commercial Director for Bradstone, recently revealed that there has been a marked renewed interest in traditional designs. He commented, “In terms of our own sales, our Old Town and Old Riven collections, both traditional in design, have outperformed our expectations.”
Old Town is a concrete paver that authentically recreates the appearance of old timeworn York flagstones, featuring a riven appearance, tooling marks and weathered edges. Toby Stuart-Jervis continues: “With Old Town, you get a real feel of history. You can actually see that the surfaces are worn on some pavers where someone once stood working at a machine, such as a loom, which is an astonishing thought.
“This year, we have used new colour pigments to introduce two more realistic and more enticing shades to our Old Town collection – Dark Grey and Cotswold, in addition to our existing Grey-Green and Weathered Limestone pavers. These have proved very popular, as have our patio kit options.”
Recent product development has seen the company investing in improved manufacturing moulds and pigments in order to enhance the quality of Old Riven, whilst making sure the price remains competitive.
Toby comments: “For us, the nice thing about working with concrete is that we can produce a traditional design or replicate natural stone – just like our Old Town and Old Riven ranges. We base our moulds on real natural stone so we can create that truly authentic look.
“Of course, contemporary options continue to do very well. Our porcelain paving collection, in particular, has been hugely successful again this season. But there is a desire amongst a growing number of homeowners to recreate a time gone by – or simply to achieve the aesthetic appeal of British natural stone without searching through reclamation yards.”
