Dulux names its Colour of the Year for 2018

Dulux names its Colour of the Year for 2018

‘Heart Wood’ revealed as Dulux Trade’s 2018 Colour of the Year.

Leading paint brand Dulux Trade has unveiled its annual Colour of the Year. Heart Wood, “a warm neutral, with a hint of heather.” The colour has been revealed alongside key colour predictions for 2018 as part of the brand’s trend forecast, ColourFutures, now in its 15th year.

Every year, Dulux Trade’s parent company AkzoNobel brings together a panel of international experts from various disciplines of design to develop ColourFutures. The team scours the globe to discover emerging trends and insights and identifies how they impact the way we live. The findings result in the selection of the Colour of the Year and key colour palettes that subsequently present specifiers, from housebuilders to interior designers, with a collection of aspirational colour schemes that can be applied to new projects.

This year, acclaimed architect, interior designer and TV personality Oliver Heath was part of the panel. Oliver was key in ensuring that all the subtleties of the industry’s specification needs were threaded into the resulting palettes.

While over the last year, the defining shade, Denim Drift, has been the manufacturer’s third bestselling shade, DuluxTrade hopes that this success can be repeated with Heart Wood in 2018.

Rebecca Williamson, Senior Colour and Design Expert, explained the selection: “Dulux Trade’s colour of the year for 2018, Heart Wood, is incredibly versatile, and connects beautifully with the accompanying trend palettes for the year ahead. Providing the comfort and reassurance we’re all seeking, it’s the perfect antidote to the mood of the moment – channeling a real sense of calm and warmth during such times of uncertainty.”


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