PHPD reports from the launch of Ibstock’s new studio in central London – where design is being placed at the centre of the conversation about the company’s wide range of masonry solutions.
Housbuilders, architects and specifiers across the UK can now utilise a hub of innovation, inspiration and ingenuity while designing and planning upcoming projects with the launch of Ibstock plc’s ‘The I-Studio’. Located in Clerkenwell, the new studio has been designed to provide the UK’s building community with an interactive space to facilitate the collaboration process.
Professionals can visit the space upon appointment to meet with its leading team of designers and utilise the latest software to visualise how a future project could look, if constructed with Ibstock’s extensive clay brick and concrete building product portfolio.
Product selector
Using its product selector, visitors can select from over 218 brick slips and project their drawings onto the wall to experience the exterior and interior aesthetics with each style of brick, as well as the bond pattern and mortar colour. Ibstock’s experienced designers support the interactive session, provide insight into which products would best meet the requirements of each project, whilst also improving the building’s overall sustainability.
Joe Hudson, CEO of Ibstock, said: “Ibstock is at the heart of building, and our new showroom, The I-Studio, is a source of inspiration, innovation and influence for professionals involved in all aspects of the UK construction sector. As the UK’s leading manufacturer of clay bricks and concrete building products, we are committed to supporting the industry in designing and building more efficient constructions that push the boundaries of design and our new showroom is a key facilitator in helping to achieve this.
“We welcome all professionals to visit The I-Studio to meet with our team of designers to gain insight into all Ibstock has to offer the industry and look forward to continuing to develop strong relationships with existing and potential clients, both in London and across the UK.”
The company’s entire product offering can be viewed at The I-Studio, including walling solutions from Ibstock Brick and Ibstock Kevington, concrete roofing solutions from Forticrete, and fencing, landscaping and building products from Supreme.
New brand identity
Ibstock has recently launched a new brand identity, designed to ensure the breadth of the company’s extensive product and service offering is more clearly recognised.
The new logo and corporate strapline – ‘At the heart of building’ – has been introduced following research with customers and Ibstock employees. The new logo features a hexagonal device at its centre, a shape chosen to symbolise strength, flexibility and efficiency. Surrounding the hexagon is a framework that represents Ibstock’s core values of innovation, people, community and sustainability.
Annette Forster, Group Marketing Director for Ibstock plc, commented: “The new branding and corporate strapline underscore the breadth of our product range and Ibstock’s place at the heart of the industry. The new logo gives the business one look and feel that brings every aspect of our company and service offering together and encapsulates the passion of our people.”
Over the next few months, there will be a gradual transformation taking place across Ibstock as the new branding and corporate strapline are phased in. This will include new websites, marketing and sales collateral and site signage.
