Part of the former Blue Bird toffee factory site at Hunnington in Worcestershire has been bought by Bellway South Midlands so that the land can be regenerated to provide new homes.
Toffee making stopped at the sweet factory off Bromsgrove Road in 1998 and now the site is set to enter a new era, with Bellway planning to build 86 properties where the factory buildings stood.
The Bellway development is part of a wider project to build 108 homes in all. The other 22 properties will be created by another developer through the refurbishment of two listed buildings on the former factory site.
Detailed planning permission is already in place, and Bellway hopes to start work on site in early 2023.
Land Director at Bellway South Midlands, Dan Forrester, said: “The redevelopment of the former Blue Bird toffee factory is an exciting opportunity to provide new housing on a self-contained brownfield site which lies within easy reach of local amenities and the surrounding countryside.
“Our new homes will complement the retained listed buildings on site and the neighbouring ‘model village’ homes to reflect the site’s heritage as a 1920s factory which also provided housing nearby for its workers.”
