Ideal Standard has extended its Concept Air range with the launch of Concept Air Arc.
The new collection extends and enhances the Air range with a new basin shape and cistern options, characterised by its thin ceramics walls.
Ideal Standard’s Concept Air collection was successfully launched at the KBB exhibition in Spring 2016. It follows the wider ‘skinny’ trend seen across other consumer goods markets, especially electrical items, including the likes of mobile phones, laptops, computers and television screens, which have all become thinner due to technological advances and in response to general consumer preferences.
Leanne Martin, Head of Product at Ideal Standard, comments: “Air Arc is an exciting addition to our portfolio and with its slimline look and thin ceramics; it extends the wider trend for thinner consumer goods into the bathroom.
“The popularity of Concept Air since it was launched a year ago has been very pleasing; Air Arc represents the next phase of this suite.
“Taking into consideration the vast array of options in the Concept collection, the introduction of Concept Air Arc brings yet more strength in depth to an already extensive contemporary bathroom range offering limitless full bathroom solutions.”
The Arc extension brings seven new SKUS to market, with five washbasin product options and two cistern options. The products are designed to work with the core pedestals and bowls within the Concept portfolio.
There are three washbasins in 60cm, 55cm and 50cm sizes; along with a 40cm hand rinse basin (and a 50cm semi countertop basin option) all with choices of full or semi pedestal. There is also a new semi-countertop basin which can be configured with furniture in six finish options.
