Against a complex backdrop of pressures housebuilders face today, including tighter sustainability standards, the need for long-term reliability, and growing buyer expectations around quality and design, Beko Appliance Partners explains why choosing the right supplier has never been more important.
When discussing what matters most when it comes to building a house, it’s easy to get caught up in discussions around bricks, timber and other building materials. While this is certainly worth discussing (there wouldn’t be a house to build otherwise!), the final touches that new homeowners are going to actually interact with the most are often overlooked. Dishwashers, fridges, washing machines, ovens, and all the other appliances you can think of, are key parts of modern home living, that have an innate ability to either make life an absolute breeze or irritate you to no end.
Where new buyers may not be as knowledgeable about what makes a good wall, the things they do know about, and actually use, are a good metric for the kind of place they want to buy. It is for that reason that housebuilders would be best served choosing appliance partners that will impress new homeowners, keep them happy in the long run and not prove a headache to acquire and install.
That’s why Beko Appliance Partners are excited to announce a major enhancement to their offering with a game changing new portfolio. UK housebuilders now have access to four of the UK’s leading appliance brands – Whirlpool, Hotpoint, Beko, and Indesit – under one roof. The result is a single, dependable partner that gives developers the flexibility to tailor solutions to every type of residential scheme, backed by the service and sustainability credentials needed to deliver with confidence.
Developers are supported at every stage of a project by a dedicated team, from planning through installation and aftercare. Backed by the UK’s largest appliance service network, more than 1,000 engineers covering 99% of the country, developers can be confident that their project will be handled seamlessly, regardless of the size or complexity.
Why brand power matters
Each of Beko Appliance Partners’ four brands brings different value to housebuilders. Whirlpool is known for sleek design and innovative 6TH SENSE technology to create smarter, more efficient homes from day one. Hotpoint, the UK’s most trusted major domestic appliance brand*, delivers dependable, high-performing appliances designed to offer long-term value. Beko, the UK’s bestselling appliance brand** and winner of the Which? Best Value Appliance Brand for two consecutive years, offers stylish, energy-efficient and reliable appliances that are rigorously tested, while Indesit provides simple, easy-to-use appliances that make handovers smooth and everyday use straightforward.
For housebuilders, this means peace of mind: the appliances they specify are the ones buyers already know and trust. It’s built-in brand power that enhances sales conversations, supports smoother transactions, and reassures residents.
Service that scales with your project
Beko Appliance Partners isn’t just about supplying products. Its dedicated team works closely with architects, specifiers, and housebuilders throughout the project, from planning through to installation and aftercare. This comprehensive service makes life easier for developers and ensures a consistently high standard of delivery across all schemes.
As Katie O’Shea, National Specification Manager at Beko Appliance Partners, explains: “We’re here to make things easier for housebuilders and developers. With four strong brands and a service network to match, we’re ready to support any type of development.”
Flexible solutions for every type of home
Every development is different, and Beko Appliance Partners has the flexibility to match. Whether it’s high-end private homes demanding premium design, large-scale rental schemes requiring robust service agreements, or affordable housing where efficiency and simplicity are key, Beko Appliance Partners provides the right solution every time.
This flexibility is supported by tools and resources that help developers select the right brand mix for their scheme, alongside case studies that show how different housing types can benefit from tailored solutions. It’s one partner, four brands, infinite possibilities.
Meeting the sustainability challenge
As the housebuilding industry prepares to meet stricter environmental standards, Beko Appliance Partners is committed to helping developers deliver sustainable homes. Beko has earned global recognition for sustainability, ranking 17th on Time Magazine’s 2025 list of the World’s Most Sustainable Companies and number one in its industry under tough evaluation criteria. Each of its brands plays a role in reducing environmental impact: Whirlpool’s 6TH SENSE technology optimises energy and water use, Beko’s appliances are designed for efficiency and longevity, Hotpoint’s durable products minimise the need for early replacements, and Indesit delivers affordable performance for everyday living.
Why housebuilders can build with confidence
By uniting four trusted brands with a single, expert partner, Beko Appliance Partners offers far more than appliances. It delivers a complete proposition: the strength of four, the simplicity of one, the sustainability to meet tomorrow’s challenges, and the service to support developments from start to finish. For housebuilders and developers, that means more choice, more support, and more confidence every step of the way.
Find out more at www.rdr.link/dbh036
