Zoopla has announced that Taylor Wimpey plc has signed a new contract following a year of strong performance in 2025.
Zoopla delivered a 35% increase in new home buyer leads for Taylor Wimpey over H2 2025. More importantly, Zoopla delivered a sector-leading percentage of leads that converted into reservations, underpinning a strong return on investment for Taylor Wimpey.
As part of the new partnership with Zoopla, all of Taylor Wimpey’s new home developments will continue to list on Zoopla as the homebuilder seeks high-quality buyer leads to support sales rates for its new developments.
This double-digit increase in lead quality and volume is a result of Zoopla’s ongoing investment and innovation in its new homes search experience. This includes a range of enhancements across the Zoopla website to improve the visibility of new homes, as well as promoting the benefits of new homes to prospective home buyers, including search by developer.
Under the ongoing partnership, Zoopla will support Taylor Wimpey with further market data and insights to enable the homebuilder to obtain the best return on investment from its marketing spend. Together, the businesses are also investigating how to leverage Zoopla’s proprietary data to identify and retarget prospective buyers in a smarter way.
Taylor Wimpey already uses Zoopla’s ‘Buyer Insights’ regionally to support land purchase decisions and provide local market insights to support marketing and audience targeting.
Stephen Parker, Head of Digital at Taylor Wimpey, said: “Zoopla is a valued partner and key pillar in our marketing strategy for 2026, with a sector-leading percentage of leads delivered by the property website converting into reservations. This, combined with the quality and quantity of their new home buyer leads drives a strong return on investment.
“This has also been enhanced by improvements across their site and consumer experience, which makes new homes more visible to consumers. New innovations around buyer affordability and new homes selling schemes will open up additional sources of quality buyer leads for our developments.”
