Residential and urban regeneration specialist, Sigma Capital has launched Simple Life, a new Private Rented Sector brand.
Simple Life aims to bring over 10,000 new purpose-built rental homes, consisting of a mix of two, three and four-bedroom houses and apartments, to the North West, Yorkshire, the Midlands and North London.
The new homes will be built exclusively for Sigma by house building partners, Countryside and Keepmoat, with the lettings managed by SDL Bigwood.
Simple Life has been created to enable tenants to enjoy a better rental experience and to enjoy the freedom and flexibility of renting.
The first development of homes under the Simple Life brand ‘Woodbine Road’ was completed by Sigma in December. Located on former Mackets Primary School site in Halewood, the development consists of 50 new homes, which are all now fully let.
Two further developments, Coral Mill and Durban Mill, are currently under construction in Rochdale and Oldham, with both expected to be available from February 2017.
Graham Barnet, Chief Executive of Sigma, said: “We are delighted to be launching the Simple Life brand. It represents a major milestone for our PRS portfolio and will help to consolidate Sigma’s position as a leader in the private rental housing sector in the UK. We are aiming to deliver over 10,000 high quality, professionally managed homes to the rental market and this new brand will help to differentiate our offering in the rental marketplace.”
Paul Staley, PRS Director at SDL Bigwood, said: “We are very pleased to be working in partnership with Sigma on this new project. Simple Life is an exciting new brand which will be associated with high quality housing and a rental experience which aims to exceed the norm. We have already seen a high level of interest in our first three sites and expect the new homes to be met with strong demand as they come on stream.”