‘Modern living’ in demand

‘Modern living’ in demand

New research reveals that consumers would like to see new homes equipped for modern living. PHPD outlines the results of Sky’s latest survey.

 Almost 70% of people would like new build properties to be better equipped for modern living, with people citing a desire for more storage, renewable energy, and pre-wired TV and broadband. Meanwhile, buying a new build remains attractive – more than half of people would opt for a new build because it allows them to have input on the style and design of the interior.

These figures come from a nationwide survey, commissioned by Sky to explore consumer expectations of new build property against a backdrop of changing media consumption and rapidly advancing technology.

Essential services

Broadband and TV services ranked in the top five essential services, just behind more traditional utilities such as electricity, water, and gas with 55% of people expecting to have TV services in place either before they move in or within 48 hours. At the bottom of the table, 18% of people considered a security system essential and just 8% couldn’t live without supermarket deliveries.

Chris Collinson, Sky’s Sales and Marketing Director, commented: “The demands of modern living mean that people have less time to wait for services to be installed and being connected has become essential to people’s lives. Expectations are rising, with people demanding more from their property. Sky Q offers state of the art wireless home entertainment and our walk in working solution meets the needs of homebuyers from day one – something that really sets a development apart.”

Walk in Working

When talking about Walk in Working (WIW) services a staggering 93% of people said they would be attracted to a property that offered this. Not only do people find WIW appealing but over 70% of people (71.4%) of people find it stressful to take time off work to have services installed, clearly demonstrating that having WIW reduces stress for buyers and helps developers to sell property.

“I thought the WIW service was absolutely amazing. It was wonderful to just move into an apartment and to know the facility would be easily set up,” said Barbara McKissock, resident of East Village, London.

Chris Collinson, Sky’s Sales and Marketing Director, commented: “93% of people find Walk in Working services appealing, so it’s no surprise that installing Sky in a development really helps to set the property apart. Not only does Sky’s WIW offer reduce stress for homebuyers but we are committed to making things as easy as possible for housebuilders and developers. With Sky you get a dedicated account manager who works with you throughout the installation to deliver the right package for your property – hassle free.”


Related posts