Dan Redfern, Head of Marketing Communication at Marley, explains how deploying a single-source strategy for full roof systems, allied to an integrated renewable technology package, means housebuilders can access an effective and guaranteed roofing solution, together with the benefits of self-generated energy that today’s renewable technologies can offer.
Housebuilders and developers are operating in a changing landscape. This is driven by the Government’s net zero commitment, the implications of the impending Future Homes Standard and increasing consumer demand for renewable energy sources that deliver more sustainable and cheaper power into the home.
The importance of a full roof system Marley’s full roof system delivers clear benefits, which underpin a strong house buyer proposition. Tried and tested to work together seamlessly, its array of components include underlay, roofing battens, an extensive range of attractive and high-performing clay or concrete tiles, fixings, fittings and roof ventilation accessories. And, importantly, the full system is backed by the reassurance of a 15-year performance warranty.
In a changing regulatory world, a full roof system from a single manufacturer also ensures every roof component is fully compatible and compliant with current legislation when installed in line with British Standard regulations. A single-source system also reduces the risk of inferior product substitution that can compromise roof performance over the long-term. Alongside the installation and performance confidence offered by a full roof system, the addition of a complete renewable technology package can deliver a compelling, holistic offering. This is especially attractive for housebuilders and developers aiming to design, construct and sell lower carbon, energy efficient homes that are futureproofed and attract clients.
Marley’s robust product portfolio extends from the ‘roof to the road’, with the inclusion of a fully integrated solar roof system: an EV charger, batteries and inverter solutions. These elements come together to make the most of solar generated power as a clean and sustainable energy source. The specification of such roof-related technologies in a new development can be a tangible market differentiator and help attract would-be home buyers looking to a more sustainable future.
For more information, visit Marley’s website
