Once, cinema rooms, wine cellars and home gyms were considered luxury home features. Now, the next major trend in prime homes could be the rise of the private longevity spa.

Unlike a standard gym, luxury home spas are designed to support energy, recovery, sleep and long-term health, incorporating technologies such as PEMF mats, cryotherapy chambers, ozone saunas and other recovery-led devices into someone’s home.

Country & Town House has reported that wellness facilities are becoming an expected feature in new luxury homes, rather than an optional extra.

Ralph Montague, longevity expert, author and founder of The Longevity Clinic, also says that he has noticed affluent homeowners and property developers increasingly looking beyond traditional wellness spaces, and toward fully integrated environments.

“A huge shift I’ve noticed in the past two or three years is the number of property professionals looking to incorporate home longevity spas into homes they’re planning to rent out. The percentage increase of property investors and homeowners incorporating home longevity spas compared to those buying machines for wellness spas is huge.

For high-net-worth tenants, wellness is no longer just a lifestyle bonus. It is now becoming part of what makes a property feel genuinely premium. They want homes that aren’t just looking good on the eye, but also support sleep, recovery, energy and long-term health.

“For developers and investors, this is a clear opportunity to stand out in the prime rental market. The next generation of luxury homes will not just be judged by location or design, but by how well they support the way people want to live.”

The Global Wellness Institute reported  that the global wellness real estate market reached $584 billion in 2024, up from $465 billion in 2023, and is forecast to reach $1.1 trillion by 2029.

The organisation also states that wellness real estate is now the fastest-growing sector in the wellness economy and represents around 3.3% of global annual construction output.

This shift is already visible in the luxury property market, with wellness features such as saunas, steam rooms, swimming pools and snow rooms increasingly being built into high-end developments.

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