Nine in ten Britons are so concerned by the increased possibility of flooding that it’s now affecting their purchasing decisions when buying a new home.

The research, conducted by plumbing and drainage manufacturer Wavin revealed this fear of flooding is now evident amongst those in the housing market with 71% deeming flood defences, including sustainable drainage systems (SuDS), as important factors when purchasing a house.

A 2022 Bank of England report only contributed to this growing fear with bankers reporting that the cost of flood risk coverage is set to skyrocket indefinitely over the next 30 years if urgent action isn’t taken on climate change.

Another recent report suggested that by 2050, one in six properties in England will be hit by flooding. The alarming assessment by researchers covers 4.8 million properties sold between 2006 and 2022, with the regions most vulnerable to flooding including East Anglia, North West, and Yorkshire.

With flooding becoming a very real fear for buyers, potential homeowners are now eager to find out what developers are doing to protect their new homes. An overwhelming 98% of those surveyed agreed that they would like to know the detail of any flood prevention measures in place before buying a home.

More information and to download Wavin’s report

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