Elan Homes has opened a new style marketing suite with digital resources to enhance the customer experience. Hazelfields in Poynton is the first development to feature the technology, alongside a fresh new look.

Elan has partnered with digital signage solutions specialists Intouch Display to introduce interactive digital touch screens inside the marketing suite and at the entrance to the development.

The touch screen at the entrance shows the site plan and has a scannable QR code people can use to download the brochure before they’ve stepped through the door. Inside the marketing suite, spa type music and scent diffusers helps create a sense of calm to help visitors feel relaxed.

The site plan is on a high-level table for ease of viewing, plus there’s a digital touch screen buyers can use to find out more about the development and the homes available.

At Hazelfields, Elan is building 93 new homes across just 7.47 acres of a 20.45 acre site. There will be lots of open space, including a play area, with trees retained at the centre of the development, along with a woodland n the boundary.

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ELAN Homes is working up detailed plans to provide new homes in Bewdley, Worcestershire, after securing an 8.25 acre site.

The land on Stourport Road holds an outline planning consent for up to 100 dwellings.

Ben Jowett, head of land at Elan Homes Midlands, said: “We won the site in Bewdley in a competitive bidding process. The site purchase was achieved in a very quick timescale and we ultimately exchanged and completed on the same day. This required a lot of input from various members of the Elan team and I’m grateful to everyone involved in enabling the acquisition.”

Last summer Wyre Forest District Council approved outline plans for 100 homes on the site. Elan is now working on a reserved matters application, which it anticipates will be submitted in the summer.

“Bewdley is a desirable and sought-after town, but there’s a gap in the housing market locally as there’s been a lack of new homes built in the area in recent years,” Ben added.

“Subject to planning, we anticipate work starting on site in early 2024, with the first homes due to be released for sale in summer 2024. Our proposed development will provide a flagship site for the region.”

Elan’s proposed scheme would provide a good mix of properties, ranging in size from one  to five-bedrooms, including private sale homes and affordable housing.

Under the approved outline consent, the site will provide designated public open space including a play area as well as a series of financial investments in the local community worth more than £340,000, which Elan will make once development commences. These include almost £220,000 for education; a health contribution of almost £40,000; funding of almost £55,000 towards highways and traffic measures; plus more than £30,000 in sports facilities contributions.

Elan is currently building and selling homes in the Worcestershire town of Abberley.

The company’s previous developments across the county include Merrybrook Grange in Evesham, Derrington Mews in Kempsey, Walcot Meadow in Drakes Broughton and Stableford, just two miles from Worcester city centre.

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