Against a complex backdrop of pressures housebuilders face today, including tighter sustainability standards, the need for long-term reliability, and growing buyer expectations around quality and design, Beko Appliance Partners explains why choosing the right supplier has never been more important.

When discussing what matters most when it comes to building a house, it’s easy to get caught up in discussions around bricks, timber and other building materials. While this is certainly worth discussing (there wouldn’t be a house to build otherwise!), the final touches that new homeowners are going to actually interact with the most are often overlooked. Dishwashers, fridges, washing machines, ovens, and all the other appliances you can think of, are key parts of modern home living, that have an innate ability to either make life an absolute breeze or irritate you to no end.

Where new buyers may not be as knowledgeable about what makes a good wall, the things they do know about, and actually use, are a good metric for the kind of place they want to buy. It is for that reason that housebuilders would be best served choosing appliance partners that will impress new homeowners, keep them happy in the long run and not prove a headache to acquire and install.

That’s why Beko Appliance Partners are excited to announce a major enhancement to their offering with a game changing new portfolio. UK housebuilders now have access to four of the UK’s leading appliance brands – Whirlpool, Hotpoint, Beko, and Indesit – under one roof. The result is a single, dependable partner that gives developers the flexibility to tailor solutions to every type of residential scheme, backed by the service and sustainability credentials needed to deliver with confidence.

Developers are supported at every stage of a project by a dedicated team, from planning through installation and aftercare. Backed by the UK’s largest appliance service network, more than 1,000 engineers covering 99% of the country, developers can be confident that their project will be handled seamlessly, regardless of the size or complexity.

Why brand power matters

Each of Beko Appliance Partners’ four brands brings different value to housebuilders. Whirlpool is known for sleek design and innovative 6TH SENSE technology to create smarter, more efficient homes from day one. Hotpoint, the UK’s most trusted major domestic appliance brand*, delivers dependable, high-performing appliances designed to offer long-term value. Beko, the UK’s bestselling appliance brand** and winner of the Which? Best Value Appliance Brand for two consecutive years, offers stylish, energy-efficient and reliable appliances that are rigorously tested, while Indesit provides simple, easy-to-use appliances that make handovers smooth and everyday use straightforward.

For housebuilders, this means peace of mind: the appliances they specify are the ones buyers already know and trust. It’s built-in brand power that enhances sales conversations, supports smoother transactions, and reassures residents.

Service that scales with your project

Beko Appliance Partners isn’t just about supplying products. Its dedicated team works closely with architects, specifiers, and housebuilders throughout the project, from planning through to installation and aftercare. This comprehensive service makes life easier for developers and ensures a consistently high standard of delivery across all schemes.

As Katie O’Shea, National Specification Manager at Beko Appliance Partners, explains: “We’re here to make things easier for housebuilders and developers. With four strong brands and a service network to match, we’re ready to support any type of development.”

Flexible solutions for every type of home

Every development is different, and Beko Appliance Partners has the flexibility to match. Whether it’s high-end private homes demanding premium design, large-scale rental schemes requiring robust service agreements, or affordable housing where efficiency and simplicity are key, Beko Appliance Partners provides the right solution every time.

This flexibility is supported by tools and resources that help developers select the right brand mix for their scheme, alongside case studies that show how different housing types can benefit from tailored solutions. It’s one partner, four brands, infinite possibilities.

Meeting the sustainability challenge

As the housebuilding industry prepares to meet stricter environmental standards, Beko Appliance Partners is committed to helping developers deliver sustainable homes. Beko has earned global recognition for sustainability, ranking 17th on Time Magazine’s 2025 list of the World’s Most Sustainable Companies and number one in its industry under tough evaluation criteria. Each of its brands plays a role in reducing environmental impact: Whirlpool’s 6TH SENSE technology optimises energy and water use, Beko’s appliances are designed for efficiency and longevity, Hotpoint’s durable products minimise the need for early replacements, and Indesit delivers affordable performance for everyday living.

Why housebuilders can build with confidence

By uniting four trusted brands with a single, expert partner, Beko Appliance Partners offers far more than appliances. It delivers a complete proposition: the strength of four, the simplicity of one, the sustainability to meet tomorrow’s challenges, and the service to support developments from start to finish. For housebuilders and developers, that means more choice, more support, and more confidence every step of the way.

Find out more at www.rdr.link/dbh036

* Based on Trustpilot five-star rating among the leading Major Domestic Appliances (MDA) brands with published Trustpilot reviews specific to MDA and to the UK in July 2025. To verify visit www.hotpoint.co.uk/trustpilot

** Beko is the UK’s number one large home appliance brand.

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Beko Appliance Partners announces bringing together four powerhouse brands for unrivalled housebuilder choice.

Whirlpool, Hotpoint, Beko, and Indesit will now all be available from the appliance provider, delivering smart, scalable solutions for every type of residential project, from premium homes and large rental schemes to student housing and later-life developments.

“We’re here to make things easier for housebuilders and developers,” says Katie O’Shea, National Specification Manager. “With four strong brands and a service network to match, we’re ready to support any type of development.”

Read more at www.rdr.link/dbg001

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Appliance manufacturer Beko has been named one of TIME Magazine’s World’s Most Sustainable Companies for the second year running, earning a place in the Top 20 and securing the no. 1 position in the industry.

As a supplier to the housebuilding sector, Beko Appliance Partners, the company’s dedicated contract specification division, fully recognise their responsibility to support their housebuilder and developer partners’ sustainability objectives, and are proud to offer energy and water-efficient products which not only meet, but exceed government regulations.

The annual ranking, developed in partnership with Statista, evaluates more than 5,000 global companies across data-driven KPIs spanning environmental and social stewardship, reporting and transparency. Beko’s ranking at no. 17 marks a leap from its 2024 position at no. 44, a rise achieved despite TIME introducing stricter assessment criteria this year.

“The recognition by TIME and Statista proves that sustainability and scale don’t have to be at odds,” explained Hakan Bulgurlu, CEO of Beko. “We’re proud to be the sector leader, not just by intent, but through verifiable progress, smart design, and industry-leading transparency.”

Beko’s top-tier ranking is a testament to its sustained investment in energy-efficient manufacturing, adherence to circular economy principles, and a long-term ESG strategy, manifesting the company’s resolve to drive meaningful, measurable impact across its operations.

Bulgurlu concludes, “At Beko, we’re embedding environmental responsibility into every layer of our business, from design and manufacturing to supply chains and the homes we serve. As we continue our journey to net zero by 2050, this milestone affirms the impact of credible data, long-term thinking, and putting sustainability at the centre of how we grow.”

To find out more about Beko Appliance Partners, visit https://appliance-partners.bekoplc.com.

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As a specialist supplier to new build residential projects, and the contract supply division of the UK’s leading home appliance brand, Beko Appliance Partners are confident in the quality and durability of the Beko appliances they specify thanks to the rigorous measures taken to ensure products are robust enough to provide years of dependable service.

Beko appliances are stress-tested to the extreme by simulating real-life scenarios. From opening and closing fridge freezer doors up to 300,000 times and testing glass shelves with a 150kg weight for 8 hours*, to extending the loaded lower rack of dishwashers over 100,000 times, all appliances are put through their paces to ensure they can withstand the challenges of modern living.

As well as minimising frustrations caused by premature and potentially costly repairs, increasing the lifespan of an appliance additionally offers environmental benefits. Short-lived appliances contribute to electronic waste, which can be challenging to recycle and add to landfill. In order to extend the lifespan of their appliances and reduce waste, Beko offer an optional extended parts and labour warranty package of up to 5 years to encourage repair should an issue arise with a product. In addition to this, selected products within Beko’s portfolio of appliances are also eligible for the brand’s generous 10-year spare parts guarantee.

Steve Clarke, Beko’s Head of Quality and Sustainability, comments: “We continually strive to ensure our appliances are not only highly functional, stylish and energy efficient to support modern lifestyles, but are also durable enough to remain fit for purpose throughout the lifespan of the product. Delivering new homes that exceed expectations long beyond initial occupation of the property is a collaborative effort. The Beko Appliance Partners team are able to support providers of new homes by specifying appliances which we can confidently say have been extensively tested to exceed safety, reliability and performance standards, with extended guarantees offering peace of mind for both developers and their customers.”

Beko’s latest multi-channel advertising campaign highlights the multiple and varied stress-tests the brand’s appliances are subjected to, offering consumers an insight into the extensive processes which are continually undertaken in order to ensure products are built to last.

For housebuilders and developers, reliability of the products specified within their new homes is fundamental to maximising customer satisfaction and maintaining a positive reputation amongst home buyers and renters. Meticulous attention to detail on the developer’s part during the design and construction phase could potentially be tainted by inconvenient product malfunctions or inefficiencies post-installation, with costly callbacks and repairs negatively impacting the customer experience, thereby affecting the perception and integrity of the developer.

* Tests performed at Arçelik labs, supervised by TÜV on 60cm combi fridge freezer range.

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