In a bid to reduce the amount of unwanted paint going to waste, Dulux Trade has launched a recycled paint in partnership with Veolia UK.
As part of its ongoing commitment to reducing the impact of paint on the environment, experts at Dulux Trade with Veolia have created a matt emulsion made from 35 per cent recycled paint.
Called ‘Evolve Matt’, the paint is made from the leftover paint that remains in tins after use. To create the product Dulux Trade partnered with resource management experts Veolia, to extract and reprocess unused white paint from tins at its recycling centres.
In doing so, Dulux Trade believes it has reduced the carbon footprint of each litre of Evolve paint produced by more than 10 per cent.
Paul Murgett, Sustainability Manager at Dulux Trade, said: “With over 700 million litres of paint being sold every year, millions of litres of unused paint are put into landfill or incinerated. Evolve, developed as a result of years of investment, hard work and commitment to improve our sustainable offering, is the first step towards reducing this quantity.
“A dedicated team of experts have been working behind the scenes to develop this product – which is as quality driven as it is sustainable. By introducing Evolve, we will help to reduce the carbon footprint of our Dulux Trade products, and help our customers reach their sustainability goals too.”
Gavin Graveson, Executive Vice President Veolia UK and Ireland said: “How many of us have old tins of paint just taking up space in our sheds or cupboards? Now we have a solution where residents can bring us their paint and we can give it a new lease of life with Dulux Trade Evolve. We will continue to look for solutions to close the loop on products that otherwise were going to waste.”
Evolve is available in white only at present and will be available from late October 2019.