Ibstock plc places itself ‘At the heart of building’ with new brand identity.
Ibstock plc, a leading manufacturer of clay bricks and concrete building products, has unveiled a new brand identity, designed to ensure the breadth of the company’s extensive product and service offering is more clearly recognised.
The new logo and corporate strapline – ‘At the heart of building’ – has been introduced following research with customers and employees. The new logo features a hexagonal device at its centre, a shape chosen to symbolise strength, flexibility and efficiency. Surrounding the hexagon is a framework that represents Ibstock’s core values of innovation, people, community and sustainability.
The logo is complemented by a new strapline – ‘At the heart of building’ – conceived to put the company at the centre of the conversation on design, modernisation and innovation.
Joe Hudson, CEO of Ibstock plc, said: “We have made a significant investment over recent years to develop and evolve the Ibstock group of companies, with a clear strategy on delivering customer value and service excellence.
“While some customers recognise the full breadth of what the Group can offer, there is a huge opportunity to improve understanding and increase brand awareness further. We need an identity that is fit for the future and reflects our innovation and energy, but also presents a consistent and co-ordinated Ibstock brand across our complete range of products. We think this new brand identity and strapline gives us that.”
Ibstock plc’s range of clay bricks and concrete building products include walling solutions from Ibstock Brick and Ibstock Kevington, concrete roofing solutions from Forticrete, rail and infrastructure products from Anderton; and fencing, landscaping and building products from Supreme.
Annette Forster, Group Marketing Director for Ibstock plc, said: “The new branding and corporate strapline underscore the breadth of our product range and Ibstock’s place at the heart of the industry. The new logo gives the business one look and feel that brings every aspect of our company and service offering together and encapsulates the passion of our people.”