Forticrete has launched an interactive Product Selector designed to streamline the initial design and specification stages for its customers.
The tool enables architects, specifiers, contractors and merchants to visualise Forticrete’s offering of reconstituted walling stone across a diverse range of applications.
Individuals can also view the finishes, shades and size variations available across the company’s Shearstone and Anstone ranges – alternatives to natural stone.
John Lovatt, Head of Marketing for Ibstock Concrete said: “For professionals working on exterior construction projects, aesthetics is one of the most important considerations when sourcing building products.
“As a company at the heart of building, we are committed to making the procurement process as seamless as possible for our customers, which is why we have launched our new Product Selector, which provides ultimate convenience by enabling users to quickly and easily visualise every product, at a time and place to suit them.”
John concluded: “For a number of years, the construction sector has played catch up when compared to other industries, however, latest advancements in technology, such as our visualisation software, is enabling us to effectively engage and connect with our customers like never before.
“By adopting and continuously improving these tools as part of our commitment to customer service excellence, we can completely transform the specification stages for our customers by assisting them in understanding the impressive visual and performance capabilities of our building products.”
Forticrete also offers bespoke specifications to help construction professionals meet specific project requirements.