Whilst the Nationwide building society reports on annual house price growth remaining at below 1% each month for the past year, and reports abounding on Crossrail being impacted by on-going overspend and delays, Slough is nonetheless continuing to appeal to savvy property investors and first-time buyers.
Property developer Click Properties, which will shortly announce a start date on a major residential development in the centre of the town, believes that there’s never been a better time to invest in Slough and is reaping the benefits of those who can also see the town’s potential.
The firm has already secured significant levels of interest in its forthcoming Aspire development with almost 25% of the first phase reserved off-plan and interest from potential purchasers growing each day. Anthony Moubarak, Head of Sales, Marketing & Communications at Click, comments:
“We remarked earlier this year on just how popular our properties, both in Slough and London, were proving to be with international investors. However, as time goes on, it is increasingly apparent that Slough is particularly popular with first-time buyers who can see its huge potential. We’re currently fielding upwards of 50 sales enquiries each week – and that’s before we’ve even launched or started work on-site!
“Reports of a sluggish housing market, low levels of growth and further delays to the opening of the Crossrail service that will link Slough to the centre of London in just half an hour could be seen, on face value, as bad news. The reality is though that Slough continues to out-pace many other areas of the South East and having apparently hit the bottom of the market, there really is only one direction from here: up! That makes now the time to invest!”
Slough is the focus of a significant regeneration programme and is ideally located within easy commutable distance of Central London, Heathrow, the M4 technology corridor and is less than 2 miles from Windsor Castle.
Click’s 238 high-end studio, one, two and three-bedroom apartments at Aspire will be priced from £199,999 with Help to Buy available. Aaron Emmet, MD of Click Properties, comments on how this is another factor which appeals to savvy young professionals in London and the South East:
“The opportunity that investing off-plan in a town such as Slough offers to purchasers is almost unrivalled. Starting prices at a level that simply aren’t seen in London, when coupled with the knowledge that the wider property market is now on the precipice of returning to growth, means that being able to purchase here provides a level of reassurance that significant capital growth will continue to be enjoyed.
“The well-documented delays to the launch of Crossrail, rather than being seen as a negative should be viewed as a continued future opportunity to reap the benefits of. It’s not going away, it’s simply not opening as soon as many had thought it might and from a property perspective, this means that the opportunity for growth is still there to be enjoyed.”