British Gypsum awarded 2018 Business Superbrand status

British Gypsum awarded 2018 Business Superbrand status

British Gypsum has announced that it has been named a Business Superbrand.

With over 100 years’ experience in plaster, plasterboard and ceiling solutions, British Gypsum produces a multitude of innovative and distinctive building systems to help customers build better spaces to live, work and play.

By introducing innovative technological developments in building materials, British Gypsum is encouraging housebuilders and architects to raise standards in the sector by Building Better Homes and creating environments based on Evidence Based Design. Its Evidence Space website is dedicated to providing the latest resource in Evidence Based Design to anyone involved in creating, maintaining or using a building.

As custodians of Gypsum reserves in the UK, with five specialist manufacturing sites and 3500 stockists nationally, British Gypsum plays an integral role in the construction industry. The brand offers a range of plasters, partition, wall lining, floor, ceiling and plasterboard systems for the residential, commercial, offsite and RMI (refurbishment, maintenance and improvement) sectors. The company takes an industry leading approach to sustainability and specification and is committed to system development, new product development and training and skills.

Fiona Bashford, Head of Marketing Communications at British Gypsum said: “We are delighted to be acknowledged as a Business Superbrand this year. We have always been passionate about what we make and are very proud of our products and systems and the significance they hold in our industry. We are committed to pushing boundaries to our current thinking to consistently deliver meaningful and high quality creative solutions for internal spaces to our customers. Receiving this accolade is a testament to our continued work as we strive to raise quality standards across the industry.”

Stephen Cheliotis, CEO of The Centre for Brand Analysis (TCBA) and Chairman of Superbrand added: ‘’In a year where Brexit has dominated British press and there is a sense of foreboding threatening to take over, we’re thrilled to be able to celebrate some of the UK’s strongest brands. Competition in the B2B space has become fiercer than ever before, so gaining or retaining Superbrand status is a notable achievement.’’

Business Superbrands are identified by surveying 2,500 business professionals from across the UK and a voluntary Business Superbrands Council, comprised of leading business-to-business marketing experts.

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