The Considerate Constructors Scheme is calling on the construction industry to improve the public’s perception of the industry through the use of social media by participating in a ‘Promoting Construction’ campaign using the hash tag, #loveconstruction.
Promoting Construction calls for everyone involved in the industry, and its related sectors, to promote a positive image of construction on social media using the hash tag #loveconstruction.
It hopes that by doing this, an ever-expanding library on social media will be created featuring positive, inspirational and interesting imagery from the construction industry, all united under a singel hash tag.
The campaign is encouraging all those working, or connected with the industry, to post on social media, like and share positive images and stories of construction and use the #loveconstruction in all relevant postings.
Considerate Constructors Scheme Chief Executive Edward Hardy said: “Perceptions of the construction industry among the general public, particularly young people are now more than ever before formed by what they see and read on social media. While a number of organisations and individuals working across the industry are embracing the power of social media, there is a need for the entire industry to speak in one voice to promote a positive image of construction.”
Promoting construction aims to spread these positive images and stories across social media platforms, with the Considerate Constructors Scheme itself focusing on Instagram, Twitter and LinkedIn and to drive and encourage engagement and interest in the industry.
The campaign was officially launched at the Scheme’s ‘Image of Construction’ event held on 11th September at the technology venue CodeNode, London.
Edward Hardy said: “By uniting under #loveconstruction, we will all be promoting a truly inspiring industry to help entice the next generation to ‘see what construction has to offer’.”
The Scheme’s social media channels are:
Twitter: @CCScheme @ccsbestpractice @IvorGoodsite #loveconstruction
Instagram: CCScheme CCS First Impressions Ivor Goodsite #loveconstruction
LinkedIn: Considerate Constructors Scheme #loveconstruction
Photo caption: Launch of Promoting Construction campaign at Considerate Constructors Scheme Image of Construction event, 11 September, London.