British Ceramic Tile has made a strategic new appointment to its Board, announcing John Chater as Commercial Director.
John will assume responsibility for the company’s sales, marketing, design and product development departments, with a focus on driving forward the company’s portfolio and brand across the housebuild and specification markets. After 20 years of working with large branded food businesses, John has an impressive record of managing commercial and marketing teams, and developing long term strategic business goals. He joins British Ceramic Tile from one of the UK’s fastest growing businesses, Musclefood.
British Ceramic Tile supplies an extensive range of ceramic and porcelain wall and floor tiles as well as glass and decorative products to major multiples, national house developers and the trade, including independent tile retailers, contractors and specifiers. British Ceramic Tile’s Chief Executive, Tony Taylor, said: “John comes from the food industry and brings considerable expertise that will complement our existing skillset as we continue to grow our business in 2018.”
On joining British Ceramic Tile, John added: “It’s a great time to join the business with plenty of challenges and opportunities ahead. The company has some big goals to achieve, but our focus is firmly set on supporting our specification customers bringing them products that meet their needs and a service level which is second to none.”